How 5 Nigerian University Students Are Making Between 500,000 to 1,000,000 Naira Monthly Using Social Media: Real-Life Success Stories

By: Shawn
Social media has evolved into a powerful platform for students across the world to turn their skills, creativity, and knowledge into sustainable income streams. In Nigeria, many university students are utilizing platforms like YouTube, LinkedIn, and Facebook to make significant money while studying.

5 Nigerian university students made money using social media: Real-life success stories.
Getty Images

Here, we’ll share the real-life success stories of five Nigerian university students who have made impressive earnings by leveraging the power of social media.
‎
‎1. Chidi: The Tech Guru Earning Through YouTube
‎
‎Chidi, a Computer Science student at the University of Lagos, always had an interest in technology and gadgets. After spending a lot of time watching tech tutorials on YouTube, he decided to create his own channel dedicated to tech reviews, tutorials, and software guides tailored to Nigerians.
‎
‎Strategy & Execution:
‎
‎ • Niche Selection: Chidi identified a gap in the Nigerian tech market, focusing on affordable and easy-to-use gadgets that Nigerian students could relate to. His reviews covered everything from smartphones to apps and software tools.
‎
‎ • SEO Optimization: Understanding the importance of SEO, Chidi optimized his video titles, descriptions, and tags to appear in searches for relevant keywords, making it easier for people to discover his videos.
‎
‎ • Consistency: He committed to posting at least two videos every week, which helped him build a loyal audience.
‎
‎Monetization:
‎
‎ • Ad Revenue: After reaching YouTube's eligibility criteria, Chidi started earning through ad revenue.
‎
‎ • Affiliate Marketing: He included affiliate links in his video descriptions for gadgets he reviewed, earning commissions on every sale.
‎
‎Within six months, Chidi's YouTube channel had grown significantly, and he now makes between 500,000 and 700,000 naira monthly through a combination of ad revenue and affiliate commissions.
‎
‎2. Ngozi: The Fashion Entrepreneur on LinkedIn
‎
‎Ngozi, a final-year student studying Fashion Design at the University of Nigeria, Nsukka, wanted to turn her passion for fashion into a source of income. She decided to use LinkedIn to network with professionals and businesses in the fashion industry and offer her design services.
‎
‎Strategy & Execution:
‎
‎ • Profile Optimization: Ngozi took the time to complete her LinkedIn profile, showcasing her skills, education, and portfolio of her designs. She included high-quality photos of her work, making her profile stand out to potential clients.
‎
‎ • Networking: She connected with other designers, fashion influencers, and brands looking for design services. She also regularly interacted with content in the fashion industry to increase her visibility.
‎
‎ • LinkedIn Services Section: Ngozi used the "Services" feature on LinkedIn to list the custom fashion services she offered, making it easy for clients to inquire about her work.
‎
‎Monetization:
‎
‎ • Freelance Gigs: Ngozi began receiving inquiries from individuals and brands who were interested in her custom designs. She offered one-off pieces, collections for small boutiques, and even personal styling services.
‎
‎ • Collaborations: As her network expanded, Ngozi collaborated with other fashion professionals and influencers to enhance her exposure.
‎
‎Ngozi now earns about 600,000 naira per month, using LinkedIn to connect with international and local clients while still completing her studies.
‎
‎3. Ayodele: The Digital Marketing Consultant on Facebook
‎
‎Ayodele, a third-year student of Marketing at the University of Ibadan, decided to utilize Facebook to offer digital marketing services to local businesses and individuals. With the rise of e-commerce and online businesses, Ayodele recognized an opportunity to help small businesses in Nigeria build their online presence.
‎
‎Strategy & Execution:
‎
‎ • Creating a Facebook Page: Ayodele set up a Facebook business page where he offered digital marketing services, including social media management, paid advertising campaigns, and content creation for brands.
‎
‎ • Targeted Advertising: To reach more potential clients, Ayodele boosted his posts and ran Facebook ads targeting businesses that could benefit from his services.
‎
‎ • Engagement: He consistently posted marketing tips, case studies, and success stories on his page, which helped to attract and engage his audience.
‎
‎Monetization:
‎
‎ • Freelance Projects: Ayodele’s services were in high demand, and he soon had clients asking for assistance with their social media strategies, advertisements, and brand positioning.
‎
‎ • Content Creation: Ayodele also started creating and selling his own digital marketing guides, offering practical steps for businesses to improve their online marketing.
‎
‎Currently, Ayodele earns between 500,000 and 700,000 naira monthly, helping Nigerian and African businesses navigate the world of digital marketing and build their online presence.
‎
‎4. Tolani: The Beauty Influencer on Instagram and Facebook
‎
‎Tolani, a Beauty and Fashion student at Lagos State University, was always passionate about skincare and makeup. Recognizing the power of social media, she started creating content related to beauty tutorials, skincare routines, and makeup tutorials on Instagram and Facebook.
‎
‎Strategy & Execution:
‎
‎ • Instagram Account: Tolani created a professional Instagram account dedicated to beauty and skincare, where she posted makeup tutorials, product reviews, and skincare tips. She also engaged with her followers through Instagram Stories and IGTV.
‎
‎ • Facebook Group: She expanded her audience by creating a Facebook group called "Beauty Tips and Tricks with Tolani," where she interacted with followers, shared exclusive content, and offered free beauty advice.
‎
‎ • Collaborations: Tolani partnered with beauty brands to create sponsored content and product promotions.
‎
‎Monetization:
‎
‎ • Brand Partnerships: As Tolani’s Instagram and Facebook following grew, she partnered with beauty brands for sponsored posts, promoting skincare products and makeup tools.
‎
‎ • Affiliate Marketing: Tolani also began earning money through affiliate marketing by sharing links to products in her posts and stories, earning a commission on each sale.
‎
‎Today, Tolani makes up to 1,000,000 naira monthly through a combination of sponsored posts, affiliate marketing, and brand collaborations. Her beauty influence has allowed her to build a profitable business on social media.
‎
‎5. Chinonso: The Online Tutor on Facebook and LinkedIn
‎
‎Chinonso, an Education student at the University of Port Harcourt, realized that many Nigerian students needed help with exam preparation, English language skills, and other subjects. She decided to use Facebook and LinkedIn to offer online tutoring services.
‎
‎Strategy & Execution:
‎
‎ • Creating a Facebook Page: Chinonso set up a Facebook page where she offered tutoring services for subjects such as English, Mathematics, and basic science. She regularly posted free study tips, motivational content, and exam strategies.
‎
‎ • LinkedIn Profile: Chinonso also updated her LinkedIn profile to reflect her tutoring services, showcasing her qualifications and experience in teaching.
‎
‎ • Online Classes: Chinonso started hosting live tutoring sessions on Facebook, where she offered free advice and paid one-on-one tutoring packages for students.
‎
‎Monetization:
‎
‎ • Online Tutoring: Chinonso earned money by offering paid online tutoring sessions through her Facebook page. She charged per session or offered monthly packages.
‎
‎ • Group Classes: She expanded her reach by organizing group sessions, allowing her to teach multiple students at once.
‎
‎Chinonso now makes about 500,000 naira per month from tutoring, helping students improve their academic performance while pursuing her own degree.
‎
‎Social Media as a Gateway to Financial Independence for Nigerian Students
‎
‎These five Nigerian university students have demonstrated how social media can be a powerful tool for earning income while still in school. Whether through YouTube, LinkedIn, Facebook, or Instagram, students can leverage these platforms to showcase their talents, build businesses, and make money.
‎
‎The key takeaway here is that with dedication, creativity, and strategic use of social media, Nigerian students can turn their passions into profitable ventures. Whether it's freelance work, digital marketing, or content creation, social media offers endless opportunities for students to generate income and establish a sustainable online career.

TRENDING!

‎How to Check JAMB Results in 2025: Fast and Easy Steps (Online and SMS)

Image
‎Congratulations on completing your 2025 JAMB UTME! As candidates across Nigeria await their results, many are eager to know the fastest and most reliable methods to check their scores. This article provides a clear, step-by-step guide on how to check your JAMB results online or via SMS, print your result slip, and monitor your admission status. We’ve also included solutions to common problems and official contact details for support. ‎ Getty Images ‎ ‎How to Check JAMB Results Online (2025) ‎ ‎Step 1: Visit the JAMB Result Portal ‎ ‎Go to the official JAMB result portal: www.jamb.gov.ng ‎ ‎Step 2: Enter Your Registration Details ‎ ‎Input your registration number or the phone number used during registration. ‎ ‎Step 3: Click “Check My Results” ‎ ‎Your result will appear instantly. Screenshot or print it for future use. ‎ ‎How to Check JAMB Results via SMS ‎ ‎Step 1: Send “UTMERESULT” to 55019 ‎Using your registered phone number, send UTMERESULT to 55019. Ensure you ...
Read more

‎JAMB Cut-Off Mark for Universities 2025/2026: Full List for Federal, State and Private Institutions

Image
‎The Joint Admissions and Matriculation Board (JAMB) has announced the general UTME minimum score required for admission into Nigerian universities for the 2025/2026 academic year. This crucial benchmark determines a candidate’s eligibility for admission into Nigeria’s federal, state, and private universities. Getty Images  ‎ ‎General JAMB Cut-Off Mark for 2025/2026 ‎ ‎The national minimum JAMB cut-off mark for universities in 2025/2026 is 140. However, this is only a baseline. Institutions — especially competitive ones — are permitted to set higher minimum scores for various programs. ‎ ‎Why 140? ‎ ‎JAMB Registrar, Prof. Is-haq Oloyede, explained that the 140 cut-off was agreed upon after reviewing: ‎ ‎ • Candidates’ overall performance in the UTME ‎ ‎ • Institutional capacity and admission quotas ‎ ‎ • National educational policy direction ‎ ‎Full List: JAMB Cut-Off Marks for Nigerian Universities (2025/2026) ‎ ‎Federal Universities ‎ ‎ • University of Lagos (UNILAG):...
Read more

Scored Below 200 in JAMB? Don't Panic – Here's How to Still Secure Admission in 2025!

Image
‎So you’ve just checked your JAMB result and your heart sinks — your score is below 200. If you're feeling disappointed, confused, or even panicked, you’re not alone. Thousands of Nigerian students face the same challenge every year. But here’s the good news: scoring less than 200 in JAMB does NOT mean your university dreams are over. ‎ Getty Images  ‎ ‎In fact, there are still many ways to secure admission, and some might even surprise you. This comprehensive guide will show you what to do if you score below 200 in JAMB , how to maximize your chances, and which smart alternatives can still lead you to a successful academic future. ‎ ‎Why the 200 Benchmark Matters — and Why It’s Not the End ‎ ‎In Nigeria, many top federal and state universities set 200 as a general or departmental cut-off mark, especially for competitive courses like Medicine, Law, Engineering, and Pharmacy. But the truth is, not all institutions or courses require a score that high. ‎ ‎ A score below ...
Read more

How One Facebook Text Post Made Me $1,400 Organically—No Ads, No Product, No Face

Image
‎A single text post on Facebook generated $1,400—no video, no product, no paid promotions. Just relatable content and organic reach through Facebook’s content monetization program. ‎ ‎Veronica 'Viva' Cannady. ‎Courtesy of Veronica Cannady ‎ ‎I’m Viva, a digital entrepreneur and influencer with over 12 years of experience building multiple six-figure businesses—all from home while raising and homeschooling my children in the Dominican Republic. My mission is to help others achieve time freedom and online success using smart content strategies. ‎ ‎Facebook recently invited me to test their monetization program. I stayed consistent, sharing organic content like quotes, tips, and stories. Then, one simple text post—a single relatable quote—gained thousands of shares and millions of views. That post alone earned me $1,400. ‎ ‎Why That One Post Went Viral ‎ ‎It wasn’t polished. It wasn’t planned to go viral. It was honest and real. The content struck a chord with people—s...
Read more

I Got 1.3 Billion Views on YouTube—Here's How Much They Paid Me

Image
‎Becoming a YouTuber has officially outpaced dreams of becoming an astronaut, doctor, or movie star among younger generations. According to a 2023 KidZania survey of 2,000 children aged 6 to 14, over 20% said they wanted to be YouTubers. The fantasy of fame, fortune, and millions of subscribers is strong—but few reveal what actually happens when that dream comes true. ‎ ‎ YouTuber Kai Nemzer reveals he made $157K from 1.3B views—and why he left viral fame behind for a new mission helping entrepreneurs. ‎ Kai Nemzer/YouTube ‎ ‎Kai Nemzer, a creator whose channel garnered a staggering 1.3 billion views , just pulled back the curtain on the numbers behind the views. In a recent video, he revealed that despite the massive traction, he earned a total of $157,386.45 across the lifetime of his channel. ‎ ‎Breaking it down, Nemzer highlighted his top-performing long-form and short-form content. One eight-minute video earned $9,000 in ad revenue and an additional $4,000 from a s...
Read more

‎How Adebayo Oluwaseyi Became a Millionaire in Just Three Weeks—Right After Registering for JAMB‎

Image
‎For most Nigerian students, registering for the Joint Admissions and Matriculation Board (JAMB) exam is a routine step on the path to higher education. But for Adebayo Oluwaseyi, it was the beginning of an unexpected entrepreneurial breakthrough. What started as a simple visit to a registration center quickly became the spark that launched a thriving online business—one that earned him over a million naira in just three weeks. ‎ ‎Getty Images ‎ ‎This is the story of how one student's decision to help others prepare for their exams led to the creation of a powerful digital community, strategic business partnerships, and a life-changing income. ‎ ‎A Simple Idea: Supporting Fellow JAMB Candidates ‎ ‎After registering for his own JAMB exam, Adebayo noticed something familiar yet troubling. Many students were struggling with access to credible information, quality study resources, and reliable updates about admission processes. The challenges were widespread, but no central...
Read more

Beware of JAMB Score Upgrade Scams – They Don't Exist

Image
‎Every year, thousands of Nigerian students seeking admission into tertiary institutions fall prey to fraudulent schemes, the most prevalent being the so-called “JAMB score upgrade.” It is crucial to understand that the Joint Admissions and Matriculation Board (JAMB) does not offer any service or method to upgrade your Unified Tertiary Matriculation Examination (UTME) score. ‎ JAMB score upgrade is a scam. Don’t be deceived—JAMB does not upgrade scores. Protect yourself and explore real alternatives for admission. ‎Getty Images ‎ ‎If you scored 179, it will remain 179—there is no legal or technological way to transform that into 250 or 300. Anyone claiming otherwise is out to scam you. These fraudsters often promise miraculous upgrades in exchange for money, only to disappear once the payment is made. ‎ ‎JAMB’s systems are strictly secured, and scores are released after rigorous checks and verification. There are no insiders or backdoors that can "fix" your result...
Read more

‎How to Pass a Restaurant Cashier Job Interview: The Complete 2025 Guide to Getting Hired Fast‎

Image
‎Landing a restaurant cashier job might seem straightforward, but interviewers are often looking beyond your ability to make change or smile at guests. They want someone who understands high-pressure environments, can think fast, resolve conflicts, and contribute to a smooth, efficient dining experience. Getty Images ‎ ‎This definitive guide offers a comprehensive breakdown of everything you need to succeed in your next cashier job interview. You’ll find high-level technical questions, scenario-based challenges, sample answers, and professional strategies designed to help you stand out — and get hired immediately. ‎ Table of Contents ‎ ‎1. Introduction to the Cashier Role in Restaurants ‎ ‎2. What Employers Look For ‎ ‎3. Core Skills and Traits You Need to Demonstrate ‎ ‎4. Interview Formats You May Encounter ‎ ‎5. High-Impact Technical Questions and Answers ‎ ‎6. Common Behavioral and Situational Questions ‎ ‎7. Scenario-Based Interview Challenges ‎ ‎8. How to Dress and P...
Read more

Top 50 Restaurant Cashier Interview Questions and Answers to Help You Stand Out and Get Hired Fast

Image
‎Getting hired as a restaurant cashier takes more than just knowing how to handle money or greet customers. Employers are looking for individuals who can stay calm under pressure, handle customer concerns with professionalism, and keep the front of house operations running smoothly. ‎ Getty Images ‎ ‎This set of 50 carefully crafted interview questions and answers will help you understand what hiring managers are really looking for—and how to show that you’re the right fit for the role. ‎ ‎Cashier Duties & Customer Service Quiz ‎ ‎1. What is the primary role of a cashier in a restauran t? ‎ ‎A. Cooking food ‎B. Greeting and serving tables ‎C. Making deliveries ‎D. Handling transactions and customer interactions ‎E. Cleaning bathrooms ‎ ‎2. Which of the following tasks is NOT typically performed by a restaurant cashier? ‎ ‎A. Managing receipts ‎B. Taking customer orders ‎C. Preparing full meals ‎D. Handling refunds ‎E. Processing payments ‎ ‎3. What system does a cashier...
Read more

‎Elon Musk Reveals 6 Habits You Must Ditch to Succeed in Life (You're Probably Doing #6 Right Now)‎

Image
‎When Elon Musk speaks, the world listens. The billionaire innovator behind Tesla, SpaceX, and Neuralink has redefined the boundaries of technology—and in doing so, success itself. While many marvel at his achievements, Musk attributes his progress not only to what he does, but crucially, to what he avoids. ‎ ‎' Elon Musk. ' ‎Getty Images ‎ ‎Through decades of interviews, tweets, and public speeches, Musk has consistently emphasized the importance of eliminating self-defeating behaviors. According to him, dropping just a few common habits can accelerate personal and professional growth. Below are six such habits Musk says to abandon immediately if you’re aiming for meaningful success. ‎ ‎1. Obsessing Over Criticism ‎ ‎Musk urges people to welcome constructive feedback while detaching from the fear of disapproval. “A well thought out critique of whatever you’re doing is as valuable as gold,” he tweeted. But he’s quick to draw a line between helpful insights and paral...
Read more